Minimarket
Minimarket is a Swedish clothing label designed by three sisters: Sofie, Pernilla and Jennifer Elvestedt. Swedish Elle and H&M named the trio "best new designer of the year" in 2007.
The label's design philosophy is based on using opposites for perfect balance. The sisters all vary widely in taste and style and it is in finding a unifying path in design that inspires the group. Since its inception in 2006, the label has extended from clothing to include accessories and shoes.
